Exceptional Ways in Which AI Can Enhance Digital Marketing
The field of digital marketing continues to evolve and that is spearheaded by emerging technologies. Technologies like AI (artificial intelligence), ML (machine learning), VR (virtual reality), and AR (augmented reality) are revolutionizing the way marketers handle campaigns. Decades ago, marketers had to handle marketing campaigns manually.
From content creation, and budgeting, to running campaigns, marketers had to rely on their capabilities. However, with new technologies like AI, ML, and VR marketers are strategically positioned to optimize marketing efficacy. They don’t need to depend on guesswork to predict future events or attain customer insights.
Moreover, technologies like VR are enhancing the way customers interact with their brands. Right in the comfort zone of their homes or offices, shoppers can try on products, understand brand supply journeys and shop with friends without physically accessing brick-and-mortar stores. The reality of AI and other technologies continues to become exciting annually with the fact that marketers are positioned better to understand customer needs.
But what exactly is AI’s role in digital marketing? This article explores what AI really is in the marketing field and the several ways it is enhancing digital marketing.
AI in Digital Marketing
Digital marketing is a smart way to build a customer base, stay in the hearts of customers, and expand a brand into new markets. Not so long ago, digital marketers heavily relied on simple SEO solutions, email marketing, content marketing, and automation. However, technological advancement has opened marketers to a hallway of advanced advertising mediums.
A 2022 study by Statista indicated that up to 62% of marketers used AI in their digital marketing strategies. Through AI solutions, marketers now rely on insights that guide campaign performance. With the fact that AI offers machines the ability to operate like humans and in some cases better than them, it improves marketing efficiency.
Marketers are able to leverage data and analyze it to attain actionable insights. Moreso, they make more informed decisions and lower the chances of sluggish mistakes. Via machine learning and deep learning capabilities, machines are able to learn. With AI-backed software, the machines can offer insights that save companies billions of dollars. Moreso, businesses are able to stay afloat and identify market opportunities plus risks.
Moreover, through predictive analytics, businesses ascertain future occurrences beforehand and plan for them. Generally, AI creates room for efficiency in business. But what about when it comes to digital marketing?
If you’re a marketer, it is wise to consider AI in your marketing activities. Precisely, here is what AI can do for you;
1. Data Analytics
Data is the blood of every business. Without data, it is like running undirected digital marketing campaigns. Apart from helping businesses to improve operations, data helps marketers attain special insights about their targeted audiences.
Interestingly, you don’t need to look further. Tracking website performance, products, solutions, social media interactions, customer complaints, and conversions, all can offer marketers accurate insights. Still, many digital marketing tools today are powered by AI. Whether it’s SEO tools, email marketing software, or analytics tools, many of them have AI behind them and this can provide accurate data to marketers.
Leveraging data to understand customer behavior and align products or services to their expectations can help marketers improve revenue. Data Analytics can also help marketers set marketing KPIs that are trackable to monitor campaign performance excellently. Data also allows marketers to predict future events.
Whether it’s bringing a new product to market, software to online users, or services to customers, the right data is essential. For more reliable insights, AI analytics is the best way to go. It fully automates the process of gathering and analyzing data. In this way, it eliminates time-consuming data analysis processes and also minimizes errors.
2. More Targeted Marketing
Truly speaking, targeted marketing is a reliable approach to resource optimization. Targeted marketing is a new concept, but many marketers have identified its immense impact on their digital marketing strategies. It precisely refers to aligning a business’s marketing strategy to the needs of the target audience.
When the needs of a target audience are understood, it becomes easy for marketers to tailor marketing efforts to them. For example, in PPC, when marketers understand the keyword search volume of specific search terms, they are able to invest more or less in them. This eliminates money wastage, especially on keywords that are irrelevant.
Similarly, AI allows marketers to leverage data to understand the ins and outs of a customer base. Moreso, there are many ways AI pushes targeted marketing for example;
It helps marketers position their advertising message strategically to be identified and persuade customers to make a purchase or choose a service. AI-powered positioning strategies aim at placing a brand in front of the right group (Gen Z, young or adults) in a way that they can associate with it.
In this way, the efficacy of a marketing strategy is enhanced and there are higher chances of attaining more revenue.
3. Hyper-Personalization
Modern customers expect their brands to know them and meet their needs accordingly. But how can brands understand the ever-changing customer needs? Personalization is a marketing approach where marketers leverage analytics to fuel their marketing efforts and customer experiences. It should be noted that personalization isn’t a new practice, but with the ever-increasing competition, many organizations now invest in hyper-personalization.
Hyper personalization is a marketing strategy where digital marketers create customer experiences or push solutions to customers using AI, data, and analytics. Hyper personalization is a customer-centric approach and it’s highly data driven. Through this, marketers tailor marketing to individual expectations which results in more customer satisfaction.
AI in personalization helps marketers create better customer experiences. Targeted audiences don’t feel like brands are draining them, but that they care about their experiences too. Hyper personalization for example in email marketing goes beyond customer segmentation to creating emails that stand a chance to be read and acted upon by recipients.
According to McKinsey & Company, 71% of shoppers expect personalized marketing, and hyper-personalization deeply tailors messages or emails to specific customer needs. It creates a platform for tailored promotions and also ensures timely communication.
4. Product Recommendation
Want to make more sales, enhance business revenue and drive relevant traffic to product pages? Invest in AI product recommendations. When customers visit your website and get more than they expected, this points to a seamless customer journey. These customers are more likely to return and buy or contact a business for its solutions.
Besides running a mere eCommerce site, you can invest in an AI product recommendation engine to push products to customers who are more likely to buy. Personalized AI product recommendations are more likely to result in purchases. That’s because these recommendations are made based on customer profiles, past website interactions, and search phrases.
Precisely, product recommendation engines analyze every interlinked customer data to understand what type of products they may be interested in. Product recommendation engines utilize AI and machine learning to analyze customers and generate product suggestions. These tools provide different types of recommendations triggered by content-based filtering, collaborative filtering, and hybrid recommendations.
These recommendations are based on user behaviors, activities, preferences, or the items they search about. Choosing AI to drive product or service recommendations helps websites create more personalized and seamless shopping experiences.
5. Enhanced Customer Service
AI is revolutionizing businesses in many ways and it is also impacting the way owners provide customer service. Customer service is crucial to business success because it helps keep customers happy and to retain them. On the other hand, it helps businesses to generate more revenue and understand more about their services and offerings.
Through mediums like AI-powered chatbots, businesses are able to respond to customer queries in real-time. Chabots leverage machine learning and AI to simulate conversations with humans online. The good thing about them is that they learn with time and their interactions with humans only get better and better.
AI-powered chatbots are more reliable in offering accurate answers to online shoppers among other concerns. For example, they can help a customer know whether a given product is available in stock, and the amount of time required for the delivery to take place. Moreso, AI chatbots help customers make good decisions.
They generally answer customer queries instantly after accessing vital information and analyzing customer patterns. Additionally, they offer after-purchase services for example, they can help customers learn how to operate a device or troubleshoot issues.
6. Content Creation
Marketers require content to run campaigns and sometimes, it may be long-form content. AI-powered content creation is an effective way of creating long and quality content in the shortest amount of time. AI tools like Jasper and ChatGPT help marketers to create persuasive pitches and website content.
Content is when coupled with AI, they are more likely to create content that converts. There are many AI content creation tools that marketers can leverage to understand customer segments and create more targeted copies.
Conclusion
To encapsulate, AI is becoming a cornerstone for many digital marketing efforts. Whether it’s content creation, audience segmentation, data analytics, or hyper-personalization, AI is key to enhanced marketing efforts and marketers can also follow copywriting tips to create powerful content. This piece of content details some of the most exceptional ways AI is enhancing digital marketing globally. Surely, you can also introduce it to your marketing strategies for the greater good like more revenue, conversions, and quality leads.
